A new survey shows nearly one in three adults are having drinks at home before heading out. Why? Because cocktails and beers at bars and concerts are getting stupidly expensive.
So, if it feels like a throwback to your college days, you’re not wrong. Pregaming is back.
One concertgoer said she recently saw a single can of White Claw going for $20 at a concert. She said, “I saw that and thought, ‘Wow, I’m really glad I pregamed.'”
Even big liquor companies are noticing. Sales of mini bottles are up as people try to stretch their dollars.
And for some, skipping alcohol altogether is the move. About 41% of people say they’re choosing water or nonalcoholic drinks instead.
