Have you ever gone past a billboard and wished you could smell it? (Maybe to catch a whiff of the cologne on your local superstar personal injury lawyer?)
McDonald’s is debuting the first-ever scented billboards. For now, they are only in the Netherlands, and it’s a bit of a stunt.
The billboards don’t show any adds, they’re just blank, red or yellow signs, but they DO have smells piped in and vented out. They asked passers-by what they noticed, and most of them said they smelled French Fries.
It’s unclear if they’re just doing this for social media clicks, or if this is something that might be rolled out everywhere. But it SEEMS like a good idea. In the Netherlands, the billboards are being placed in areas close to McDonald’s locations.
(Here’s a video trailer for these things.)
