Snoop Dogg has returned with “Stop Counting My Poccets,” the lead single from his upcoming album, 10 Til’ Midnight, arriving April 10. The track, produced by Nottz, blends Snoop’s signature West Coast swagger with direct, unapologetic verses.
Accompanying the release is a cinematic short film directed by Luis De Pena and Yaslynn Rivera, which pays homage to classic West Coast gangster films. Shot mainly in black and white with splashes of red and blue, the film features appearances from West Coast artists Ray Vaughn, G Perico, Hitta J3, and BLK Odyssy. It follows brothers Ru Little and Do Wrong—both portrayed by Snoop—as they navigate a high-stakes heist gone wrong, highlighting the contrasting paths and choices of the two characters. The “Stop Counting My Poccets” video focuses on one of these characters. See the short film trailer: HERE.
The album 10 Til’ Midnight showcases collaborations with Swizz Beatz, Peezy, Trinidad James, October London, Kanobby, and Shawn Louisiana, and features production from Swizz, Pharrell Williams, Rick Rock, Soopafly, Nottz, MyGuyMars, Erick Sermin, YoungFyre, and Snoop himself. Preorder the album ’10 Til’ Midnight’ – HERE.
Framing the album as both personal and universal, Snoop reflects, “We’re all standing right there every night, ten minutes away from who we’re gonna be next,” emphasizing ambition, self-determination, and constant growth.
Last year, Snoop released his 21st solo album, Iz It a Crime?, and in October, he teamed up with former The Voice contestant Jeremy Beloate on the single “Love Is Love,” released in partnership with GLAAD to support LGBTQ+ youth and commemorate Spirit Day.
See the video for ‘Stop Counting My Poccets’ – HERE.
Stream the song: HERE.
Editorial credit: Adam McCullough / Shutterstock.com
