Some people struggle with wedding DRESS CODES, but that might not be a problem in the future: You just need to wear your NASCAR-style jackets with a giant WALMART sponsorship logo.
In a new survey, 61% of Americans say they’d consider a brand-sponsored wedding, assuming that the brand covered more than half the costs of the ceremony. Like if they paid $20K toward a $30,000 wedding.
Only 32% of people say they’d reject ANY offer to commercialize their wedding.
If a corporation covered 100% of the wedding, couples would be willing to do some crazy stuff. And if you’re a wedding traditionalist, this may horrify you . . .
58% would be okay with a brand-inspired cocktail.
57% would allow the brand logo at reception tables, on signage, and on invites.
54% would allow the brand to hand out product samples at the wedding.
33% would allow the brand’s mascot to attend the wedding.
20% would allow the mascot or a brand rep to OFFICIATE the wedding.
18% would be willing to mention the brand in their wedding vows.
And 17% would be okay putting the brand’s logo on the wedding dress.
(Maybe as a patch, like on NBA and MLB jerseys. For what it’s worth, MEN are more likely to agree to this than women.)
(Some of these people might hope that you could find a TASTEFUL way of including these “sponsorships.” But let’s be honest, no one is going to pay anything toward a wedding with classy logos at the tables.)
