In these tough economic times, it's good to know Nike has the common man's back.  The company will be selling its new LEBRON JAMES sneaker, the LeBron X, for a mere $315.  (!!!)

The shoe debuted this month, during the Olympic gold-medal game between Spain and the U.S.  Nike blamed the price on the increased cost of materials like cotton.  This is LeBron's 10th Nike shoe.  The first one came out in 2003, and "only" cost $110.